The Problem

Why is there so much discontent with existing the social media provided by the ‘big tech’ companies? One trite answer is simply because social media fosters discontent!

How does it foster discontent? By promoting craving and addiction, which is why paradoxically people continue using these services despite their reservations about them. As confessed by Sean Parker, former President of Facebook:

“The thought process that went into building these applications, … was all about: ‘How do we consume as much of your time and conscious attention as possible?'” “And that means that we need to sort of give you a little dopamine hit every once in a while, because someone liked or commented on a photo or a post or whatever. And that’s going to get you to contribute more content, and that’s going to get you … more likes and comments.” “It’s a social-validation feedback loop … exactly the kind of thing that a hacker like myself would come up with, because you’re exploiting a vulnerability in human psychology.

Mike Allen, ‘Sean Parker Unloads on Facebook: “God Only Knows What it’s Doing to Our Children’s Brains”’, Axios, 9
November 2017

A Solution

To redesign social media from the ground up rooted in the principles of Buddhist ethics and the cultivation of wholesome relationships. This should improve the quality of awareness, enhance human agency, encourage independence of thought, and not foster addiction. This is what the Sigala project is all about.

Why ‘Sigala’?

The name is derived from the name of a follower to whom the Buddha gave the most definitive teachings on how lay people should conduct themselves for human flourishing. Actually the layman’s name was Sigāla (long ‘a’), but the diacritics can easily get omitted. Also, with a short ‘a’, it can be pronounced in the same lively way as ‘Figaro’!

Current status

Research has been ongoing since 2007 and explored various themes. From 2018 onwards, in response to Parker’s admission, special attention has been given to mind and cognition. For descriptions of these investigations, please consult the dedicated Sigala research site: https://research.siga.la/.

The next step is to code a proof of concept, for which I have established Symfony PHP framework as a suitable candidate.

Introduction

Building the right relationships with the right people applies to any context, offline and online. However, the ability to rapidly make connections on the Internet means we need to be more vigilant to ensure that we remain true to this recommendation. Apart from this, the nature of relationships remains fundamentally the same. We argue that a person is an integrated whole; whether engaged in the physical world or online, there is the one life, albeit played out in multiple facets.

We may pretend to be someone else (as promoted in VR worlds such as Second Life and the metaverse), but these only add layers of maya (illusion) and according to Buddhist teachings, karma accumulates around the same stream of consciousness; after the virtual deed is done, the effects will be experienced by the person, in their constituents (khandhas). The key requirement then is to understand what deeds bring happiness and unhappiness. Do we really need VR?

Given the acceleration driven by socialising online, the creation of amenable networking systems is a difficult challenge and cannot be solved by facile means. We may aim for art, but won’t reach that until we’ve worked hard to find workable, if not the most elegant, solutions. That’s a technical challenge, but we can all work on the problem of happiness. Surely, then, a sensible candidate should be able to reflect closely the nature of human relationships pre-Internet, comprising kinship and non-kinship relationships, which have distinct contextual meaning and grow organically.

Fortunately, there is an architectural model that strongly suggests an architectural framework, one that is based on the Buddha’s teachings to a householder, which I explore on the Sigala research site.

Timeline

To indicate how I’ve reached my present position, I offer a timeline of my involvement in initiatives that relate to this theme.

Nov-Dec 1996

“The MiningCo” – taking back the Web

I was one of the first guides (Buddhism) for the MiningCo (later renamed about.com). This aimed to build a community around thousands of guides applying their expert knowledge to assist with the problem of identifying relevant sites. What I particularly appreciated was the support community within the company itself.

2004-2005

Reflective and Private Blogs

Blogging is normally considered a social affair, but the RAMBLE (Remote authoring of Mobile Blogs for Learning Environments), for which I was principal investigator, trialled private, reflective blogs. Undergraduates were encouraged to write about their learning experiences and share them selectively with tutors and peers. Social can be selective.

Summer 2007

Joined Facebook

I was lulled into opening an account by colleagues.

November 2007

On ‘Friends’ and other associations

Dissatisfied with Facebook’s architecture, I sought a design that would properly support the deepening of human friendship and found inspiration in the Buddha’s teachings, resulting in a post on the EDUCAUSE Connect blog.

December 2010

New Architectures for Sustainability

I consolidated some of my ideas in a paper I gave at the 3rd World Conference on Buddhism and Science in Thailand. At the heart of the new architectures is a separation of concerns, especially of different kinds of relationships (kinship and non-kinship) rather than lumping every connection into the ‘friend’ type.

2011 –

Sigala Project

Named after the householder who received the Buddha’s teachings (though with flexible pronunciation!), the project was started, initially as theoretical research.

September 2021

Cultivating Sīla Online: The Use of Cognitive Interventions in Systems Design

This substantial paper, which I gave at Oriel College, Oxford, brings together many elements that I have been exploring. It provides assurance that the software development can now proceed.